1. ENTORNO DE LA GESTION COMERCIAL.
1.1. El mercado.
1.2. El consumidor.
1.3. El comprador.
1.4. La demanda.
1.5. La competencia.
2. ESTADISTICA Y ESTUDIOS.
2.1. Estadistica.
2.2. Estudios de mercado. El sondeo.
2.3. …
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